Different Flavors of Project Management
Project management varies significantly by context:
Technical PM:
Manages software development projects, understands technical constraints, speaks developer language.
Creative PM:
Coordinates marketing campaigns, product launches, content production. Balances creativity with deadlines.
Operations PM:
Handles process improvements, system implementations, organizational changes.
Agency PM:
Manages multiple client projects simultaneously, expert at scope management and client communication.
Match the PM type to your needs—a great technical PM might struggle with creative projects and vice versa.
Universal PM Competencies
Regardless of specialty, all great PMs share these traits:
- Organization - Can they keep complex projects straight?
- Communication - Adapts style for different audiences
- Risk awareness - Identifies problems before they explode
- Facilitation - Runs effective meetings and resolves conflicts
- Tool proficiency - Asana, Monday, Jira, or similar
- Accountability - Takes ownership without making excuses
How to Evaluate PM Candidates
Case study approach:
Present a project scenario with competing priorities, limited resources, and a difficult stakeholder. Ask them to:
1. Identify the key risks 2. Propose a project structure 3. Explain how they'd communicate with stakeholders 4. Handle a scope change mid-project
Look for structured thinking, clear communication, and realistic trade-off analysis.
Pro tip: Great PMs are honest about trade-offs. Be wary of candidates who promise everything is achievable without acknowledging constraints.
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