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    How to Hire a Marketing Manager

    Attract customers and grow your brand with a strategic marketing leader who understands digital channels.

    Digital Marketing
    Content Strategy
    Analytics
    Campaign Management

    What Type of Marketing Manager Do You Need?

    Marketing is broad. Get specific about what you need:

    Growth Marketing Manager:

    Focuses on acquisition, conversion, and retention metrics. Lives in data, runs experiments, optimizes funnels.

    Content Marketing Manager:

    Builds brand through valuable content. Manages blog, social, newsletters, and thought leadership.

    Brand Marketing Manager:

    Owns positioning, messaging, and creative direction. Ensures consistency across all touchpoints.

    Performance Marketing Manager:

    Manages paid advertising—Google Ads, Meta, LinkedIn. Highly analytical, ROI-focused.

    Most early-stage companies need a generalist who can do a bit of everything before specializing.

    Core Competencies to Evaluate

    Beyond channel expertise, look for these foundational skills:

    • Strategic thinking - Can they connect marketing to business goals?
    • Analytical ability - Comfortable with data, attribution, and testing
    • Creative judgment - Can they recognize good creative when they see it?
    • Project management - Marketing involves many moving pieces
    • Communication - Can they explain strategy to non-marketers?
    • Adaptability - Channels and tactics change constantly

    Browse pre-vetted marketing managers

    We've already screened hundreds of candidates. Find your perfect match in minutes.

    How to Evaluate Marketing Work

    Ask candidates to walk you through 2-3 campaigns they've led. For each, dig into:

    - What was the goal and how was it measured? - What was their specific contribution vs. the team's? - What worked, what didn't, and what would they do differently? - What was the budget and what results did it achieve?

    Red flag:

    If they can't clearly articulate results with numbers, be cautious.

    Pro tip: Great marketers obsess over metrics. If a candidate can't tell you the conversion rate of a campaign they led, that's concerning.

    View Candidates

    Browse our pre-vetted talent pool and find your perfect marketing manager.

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